http://www.lower-management.com/home daily 1.0 2025-10-23 https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1441202521606-NMKOUHSJ1G7W9HC306EN/image-asset.png WORK - Methodical Coffee I found a coffee shop when visiting Greenville SC. Everything they did was so beautiful and considered. Just great people. I directed this project to recreate the experience as best as I could. https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1525196705128-9LDH1BQA1W9QKOZ5PKB0/me.gif WORK https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1500996841779-Q54C3L19OTDDDBLUPTHA/bottlebar.jpg WORK - Jagermeister "Deutsche After Darke" Launch Event Case Study My team at Fake Love crafted an underground experience to launch the new brand world of Jagermeister. It started with a mysterious hologram invite. Interactive art and live performances enchanted our guests. A bar made of ice provided the night with shots of cold dark fun. Role: Creative Director https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1400702138649-JHHFWLP4H38U987V9LTW/Screen+Shot+2014-04-14+at+9.03.16+PM2.png WORK - HP "Fishing" At BBDO set out to find new and unique ways to take advantage of their HP printers. We made a :60 TV spot and a series of print ads when the brand took on a new look. Role: Creative https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1639760674397-QD7T5KIBG9VOA0S77NX8/can+render+layouts+-+header.png WORK - Other Half Label Design & Naming When I started at Other Half, our marketing strategy was simple. Come up with unique one-off beers every week at every location to generate hype. Every week I was responsible for 4 new label designs. Although I designed 90% of the labels myself, I also worked with artists to help create a little variety. The marketing strategy is shifting with growth but the focus on variety and emphasis on creativity still thrives. Here are some of my favorite labels. Some of my favorite beers I named are Pigeon Soup, 4 EZ Payments, Thank You For Juicing. Crab Dust, Spinach, Free Refills, Dank Ivy & Sorry! Special thanks to artists like E$, Todd Purse, Stout Design, Tony Bartolucci & Morning Breath for their help along the way. https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1638981700417-7HZ47U7G9SD737MBL240/otherhalfstoryv1-01.png WORK - Other Half Brewing As the creative director at Other Half Brewing Co., I was tasked to start the in-house creative department. While building the team, we opened five new locations, converted the company from a taproom model to a distribution model, built a successful e-comm program and I personally designed over 100 different coveted beer labels. All during a global pandemic. A full case study is in progress. More context & creative credit will be supplied shortly. Special thanks to Dave Jones & An-Phuong Ly for their photos. https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1547742011351-OOHUMCX94A69BP7IF1WP/Screen+Shot+2018-11-30+at+12.41.18+PM.png WORK - Zappos – Family https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1574185061877-LJPLZQY21NK573DT09VG/Screen+Shot+2019-11-19+at+12.37.13+PM.png WORK - woodwater I directed this film about the people at Grain Surfboards and their fabulous work in Maine. Tony DiPietro - Director of Photography Jason Kileen - Editor https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1400003631928-8V6WNT45EOY99C02XLUS/Screen+Shot+2014-05-12+at+12.26.08+PM.png WORK - Amex EveryDay Card "Fit" Amex launched their new no-fee card with some unique features. These focused on insights about having the card can work out pretty well for people. Directed by Claire Cottrell. https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1438030156167-60B16NWZ755W22OU34QG/image-asset.jpeg WORK - L.L.Bean Back To School TV I directed this spot with my partner. We wanted to illustrate the insight that "kids will be kids". https://images.squarespace-cdn.com/content/v1/534c6659e4b08d4eeedd8911/1436888671014-RB6XBQZZWRJFVGTPBHAP/image-asset.jpeg WORK - Frye Fall 2015 Collection Look Book & Video I directed this look book video to show off the Fall 2015 collection. http://www.lower-management.com/more daily 0.75 2025-07-15 http://www.lower-management.com/resume daily 0.75 2025-07-15